Basically, Google has recently changed the way it shows search results. The search results also feature Google Maps together with the regular search results. This is because search results will feature the regular search results as well as Google Maps. Normally, Google Maps appear on top of the organic result. Therefore, a person is likely to click the Google Maps results other than scroll down to organic results. Therefore, Google Maps Marketing is important to reach your local customers. Read on Google Maps Marketing
Google Maps Marketing uses the Google Maps functions in order for the business to appear on Google Maps when a product or service is searched for that is similar to your business. Google Maps Marketing involves optimization of Google My Business for prominence and relevance of business to be easily established. https://en.wikipedia.org/wiki/Google_Maps
The Google My Business also known as GBM is a tool for businesses offered freely by Google. The tool allows organizations and businesses to manage online presence such as search and maps. The tool is also helpful for businesses in managing their information, improving online presence, and interacting with customers. More about Google Maps Marketing
To ensure your business dominates on Google Maps, you should know how Google determines local ranking. As a result, your business can be successful through Google Maps Marketing. The results on the Google Maps are usually determined by the following factors.
The relevancy of a business is often determined by matching of the searches by people and the local listings. Therefore, when the local listing and the search query match many times, there is the possibility of higher ranking.
2. Distance of the business.
The distance of every possible search result is calculated by Google from the location in a search query. Because of this, more relevant results are shown and close to the mentioned location.
3. How popular is the business.
Usually, prominence is key for local results to be placed on Google Maps. Prominence is simply an indication of business popularity. Often, people will know about a popular hotel, brand or stores. Therefore, such popular establishments are likely to be ranked higher in the local results. At the same time, the prominence of a business may be determined by local reviews and directories among others. However, the three factors are combined to establish ranking on the Google Maps. This is because a single factor will not create change in the local ranking.
Basically, Google Maps Marketing involves optimization of GMB listing to create relevance and prominence upon a search for similar services or products to those offered by your business.
With Google Maps Marketing, your business get Google Maps listing thereby gaining exclusive online presence and the location of the business is shown. As a result, people become aware of your business.